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top public relations firm

Tuesday,
January 29, 2013 | NYC

#tsLaunchPad

A MUST READ ON PRIVACY POLICY

(suggested by Brandon Borrman)
California Attorney General Report:
"Privacy On The Go"

ABOUT
Brandon Borrman
Brunswick Group Partner, San Francisco

Brandon joined Brunswick in 2008 with extensive experience in crisis management, corporate reputation, media relations and M&A.  At Brunswick, Brandon focuses primarily on the technology and transportation markets with particular emphasis on late-stage venture backed firms. 

His current work includes ongoing engagements with Facebook, Klout, Dropbox, Groupon, Ford and Cisco with prior work for Airbnb and Skype among others. 

Prior to joining Brunswick, Brandon served as the manager of corporate communications and issues management for Starbucks Coffee Corporation as the company transitioned leadership and began its restructuring efforts. Before Starbucks, Brandon worked for United Airlines in a variety of positions including manager of global media relations with oversight of the company’s incident response program and international media relations during its emergence from bankruptcy. 

He also served a strategic advisor to the leadership of the airline’s Flight Operations division during bankruptcy. Prior to moving in-house, Brandon worked for several firms in New York, including Brunswick and Joele Frank.

Brunswick Group Contacts:

#2: CRISIS AVERSION
Not All Publicity Is Good

with

Brandon Borrman
Brunswick Group Partner, San Francisco

clients include:
    

Our Favorite Tweet Quotes*

  • "The trend now is- you need to make it as easy for the users as possible" ie. help users understand your privacy policies
  • "Your company will be killed if the users think you are doing something wrong, even if you're following the letter of the law"
  • "Your user base is going to be your biggest weapon" 
  • How do you get users to engage with privacy policies instead of just clicking 'yes'?
  • "Companies are learning that you can't just rely on the disclosure "legalese" to protect you."
  • "If your #startup is approaching 15 employees, consider hiring someone for privacy!"
  • "Get your USERs to be your advocates!"
  • "#Startups, at the very least, figure out how your USERs want to work with you!"
  • Write a privacy philosophy instead of a privacy policy if you run an early stage #startup and don't have $$ for a lawyer

*Based on number of tweets on 1/29 from TechSeri.es handles with event hashtag: #tsLaunchPad

Top Retweets*

  • @RoseJia: B. Borrman from Brunswisk Group: if your #startup is approaching 15 employees, consider hiring someone for privacy! #tsLaunchPad
  • @ts_Access: When is it too late to address privacy policy issues when at the initial stages of a #startup? #thingstothinkabout #tsLaunchPad
  • @mitgc_cm: Think about #data #TOS & #privacy as letting in what's allowed, as opposed to keeping out what's not. #bigdata #tsLaunchPad @ts_Access
  • @mitgc_cm: Early-stage #lean #startup? At least think through user interaction & #data #privacy & #compliance. Earlier, better. #tsLaunchPad @ts_Access
  • @mitgc_cm: Number one risk in terms of #data #privacy & #compliance: Children (especially under age 13). #TOS #bigdata #tsLaunchPad @ts_Access
  • @mitgc_cm: Learn more about #privacy policy by reading CA Attorney General Report "Privacy on the Go" #tsLaunchPad #data #TOS #compliance #tsLaunchPad @ts_Access

*Based on number of retweets on 1/29 with event hashtag: #tsLaunchPad

Top Engaged Tweeters*

*Based on number of tweets on 1/29 with event hashtag: #tsLaunchPad

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